Sports
Management
Sports
Journalism
All
programmes
SPORTS MARKETING MASTER’S DEGREE
MASTER’S DEGREE IN SPORTS MARKETING AND SPONSORSHIP
Prepare to become the expert the sports industry needs.
Double Degree:
UDIMA + Unisport
Duration
1.500 hours | 120 Credits
Learning Method
Online
Start Dates
October, February, July
Scholarships
Double Degree:
UDIMA + Unisport
Duration
1.500 hours | 120 Credits
Learning Method
Online
Start Dates
October, February, July
Scholarships
01
SPECIALISE IN SPORTS MARKETING AND HELP SHAPE THE FUTURE OF THE INDUSTRY
With Unisport’s Sport Marketing and Sponsorship Master’s Degree, you will learn to analyse the sports market, develop innovative products and services, implement effective business strategies and execute winning communication and marketing plans. You will master the use of social networks and negotiate strategic sponsorships to boost your brand’s growth.
02
EARN YOUR MASTER’S IN SPORTS MARKETING WITH UNISPORT
Our Master’s in Sports Marketing and Sponsorship is awarded by Unisport, with the option to obtain a university-accredited sports marketing master’s degree from UDIMA*.
*See accreditation conditions.
KEY OBJECTIVES OF OUR MASTER’S IN SPORTS MARKETING
01
Develop the marketing and strategic skills needed for leadership roles in the sports industry.
02
Gain insights into sports consumer behaviour and identify new market opportunities.
03
Master the sports marketing mix: from products and services to pricing, distribution, and brand communication.
04
Learn to manage sponsorships, including activation strategies and ROI assessment.
05
Understand how digital marketing and emerging technologies impact the sports sector.
06
Explore how social media and digital communities influence sports organisations and fan engagement.
WHO IS IT AIMED AT?
Marketing and business students
Looking to enter the sports sector with a specialised edge.
Marketing professionals
Aiming to transition into roles within sports brands, clubs, or events.
Athletes and former athletes
Seeking to build a professional future in sports marketing.
Sports industry professionals
With experience in sponsorship or marketing who want formal training to enhance their careers.
4.7/5 on Google
REVIEWS
Cata Neira
An excellent programme with continuous tutor support. It was a great learning experience. Many thanks!
Judith Martínez
A unique experience. Truly outstanding!
Juventas Club
5 stars to Unisport. Excellent academic programme with constant feedback from the teachers. The administrative staff of the school is always attentive to solve your doubts and their quality department is in charge of providing timely solutions. Thanks for everything.
CAREER OPPORTUNITIES IN SPORTS MARKETING
Sports marketing manager
CMO (Chief Marketing Officer) in sports companies
Sports sponsorship specialist
Sports marketing consultant
Sports events coordinator
Sports marketing manager
CMO (Chief Marketing Officer) in sports companies
Sports sponsorship specialist
Sports marketing consultant
Sports events coordinator
Sports digital marketing specialist
Sports PR manager
Entrepreneur in the sports industry
PSYLLABUS OF THE MASTER'S IN SPORTS MARKETING
01
INTRODUCTION TO SPORTS MARKETING
1.1 Sports marketing: concept and evolution
1.2 The sports industry
1.3 Society and sport
02
STRATEGIC MARKETING IN SPORT
2.1 Strategic analysis in sport
2.2 The value proposition
2.3 The sports brand
2.4 CSR and sustainability in sport
2.5 Innovation and sport
2.6 Entrepreneurship in sports
2.7 Quality management in sports organizations
03
THE SPORTS CONSUMER
3.1 Sports consumer behavior
3.2 Customer Journey
3.3 Market research in the sports environment
3.4 Legal framework for consumption and marketing actions
04
THE SPORTS MARKETING MIX
4.1 The sport product
4.2 Pricing strategies
4.3 Sports communication
4.4 The business plan
4.5 The sports marketing plan
4.6 Finance for sports marketers
05
SPORTS SPONSORSHIP
5.1 Sponsorship Management I
5.2 Sponsorship Management II
GET THE CATALOG
OUR METHODOLOGY
01
02
03
04
05
06
07
EMPLOYMENT & INTERNSHIPS
Optional international internship programme with sports organisations
We work with you to design a personalised plan tailored to your career goals, giving you the chance to gain real international experience. You’ll apply the knowledge gained during your Master’s Degree in Sports Management at Unisport and develop key skills in dynamic, global sports environments.
Stand out in a competitive job market
At Unisport, we give you the tools to differentiate yourself. Together, we’ll design powerful, personalised strategies to help your profile stand out from other candidates.
Sports-specific job search platform
At Unisport, we scan top sports job portals daily to bring you the most relevant opportunities. We handpick roles for profiles such as sports marketing specialists, brand and sponsorship managers, content creators, digital campaign analysts, and communication officers for sports organisations, clubs, and agencies.
Exclusive job center and employability plan
We provide access to an in-house job center as part of our employability plan, giving you direct support and guidance throughout your job search. Internships are guaranteed within Spain. For international placements, students may coordinate directly with organisations, with Unisport facilitating agreements as needed.
Internship duration and requirements
Internships range from 60 to 300 hours, depending on your availability and interests. While they offer valuable hands-on experience, internships are optional and not required for obtaining your official qualification.
TECHNICAL STAGE
At Unisport, you’ll have the chance to enjoy a unique international experience.
The Unisport Technical Stage is an annual trip designed to give you insight into the management, operations, and development of various sports organizations and businesses around the world. In 2023 we visited Andorra, and in 2024 we went to Miami!
FREQUENTLY ASKED QUESTIONS
What do you need to study to work in sports marketing?
A specialised Degree in Sports Marketing, such as ours in Unisport, is ideal to gain practical and theoretical expertise for a professional role in the sector.
What is sports marketing?
It is a branch of marketing aimed at generating business opportunities within the sports industry. Various techniques are used to promote products or services from sports organisations.
(H3) How long is the Master’s in Sports Marketing?
Unisport’s Master’s in Sports Marketing and sponsorship comprises 1,500 hours and includes opportunities for international internships with top-tier sports organisations.
What should you know before studying sports marketing?
Before beginning any training, in this case sports marketing, you should check whether it is a growing sector. The sports industry is constantly expanding. Moreover, you should know that this area offers many job opportunities.
What is the average salary in sports marketing?
A Sports Marketing’s salary varies significantly based on experience level. Entry typically earn £26,259 – £28,665, while Intermediate make £26,445 – £28,851, Senior earn £27,247 – £29,596, Specialist earn £29,282 – £31,665, Expert can reach £29,909 – £32,355 or more,
Can I apply for a scholarship?
Yes, at Unisport we allocate more than £420,000 in scholarships for our students. Contact our admission’s team for more information.
Is this sports marketing master’s degree recognised?
Yes, you’ll earn Unisport’s degree, with the option to obtain official university accreditation from UDIMA (Universidad a Distancia de Madrid).
What makes Unisport’s sports marketing programme unique?
Unisport is Spain’s first business school dedicated to sport. Our programme combines academic rigour with practical experience and international exposure.
Do you have your own job board?
Yes, we offer a full employability plan, including access to our dedicated Job Center. Many students in the master’s in sports marketing programme benefit from this career support to access real opportunities in the sports industry.
Are internships guaranteed?
Yes, internships are fully guaranteed in Spain. If you choose to complete them abroad as part of your master’s in sports marketing training, you can arrange them independently with Unisport’s support to formalise the agreement.
How long do the internships last?
They range from 60 to 300 hours, depending on your availability and professional goals.
Are internships required to obtain the official qualification?
No, internships are optional and extracurricular. They are not required to earn your official diploma.
What is the cost of a Master's in Degree in Sports Marketing?
The cost of a Master Degree in Sports Marketing program in the UK can vary significantly, depending on several factors: the university’s reputation, the quality of the education, whether the institution has an international focus, networking and industry connection opportunities, as well as the programme format.
In general, on-campus programmes tend to be more expensive, while online versions can offer a more affordable alternative. Fees typically range from £8,000 to £30,950 per academic year.
LEARN ABOUT Master’s Degree in Sports Marketing
INFORM YOURSELF ABOUT Master’s Degree in Sports Marketing
PROGRAMMES
'%3e%3cpath%20d='M7%201.94805L7%2021.1331'%20stroke='%238AFF33'%20stroke-width='1.33309'%20stroke-miterlimit='10'/%3e%3cpath%20d='M1.28332%207.66406L6.99908%201.9483L12.7148%207.66406'%20stroke='%238AFF33'%20stroke-width='1.33309'%20stroke-miterlimit='10'%20stroke-linecap='square'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_5196_12748'%3e%3crect%20width='18.6667'%20height='14'%20rx='2'%20transform='matrix(-4.37114e-08%20-1%20-1%204.37114e-08%2014%2019.332)'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e){kind=small}
BACK
Madrid
Paseo de la Castellana, 135
28046, Spain
© 2025 Unisport. All rights reserved
Sports
Management
Sports
Journalism
Sports
Journalism
