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MA SPORTS JOURNALISM
MA IN SPORTS JOURNALISM AND COMMUNICATION
Become the voice of the game and a leader in sports communication.
Double degree:
Chichester + Unisport
Duration
2.250 hours | 180 CATS
Learning Method
Online
Start Dates
October, February, July
Scholarships
Double degree:
Chichester + Unisport
Duration
2.250 hours | 180 CATS
Learning Method
Online
Start Dates
October, February, July
Scholarships
01
LEAD SPORTS COMMUNICATION
With the MA Sports Journalism and Communication from Unisport, you’ll gain the tools and knowledge to thrive as a modern sports communicator. You’ll learn to report with rigour and objectivity, craft compelling sports stories, and adapt your content across digital, print, audio, and broadcast platforms.
02
UNISPORT QUALIFICATION
Upon successfully completing the MA in Sports Journalism and Communication, you will receive an official UK university degree awarded directly by the University of Chichester: a public institution recognized by the Office for Students (OfS) and accredited within the UK higher education system with 90 ECTS (equivalent to 180 UK CATS).
The University of Chichester validates the academic content, oversees the assessment process, and issues the final degree. Our school operates as an authorized collaborative centre, providing the training, guidance, and educational resources necessary for you to complete the programme successfully.
In addition to the official UK university degree, you will also receive a private diploma awarded by Unisport, the sports business school.
*Check accreditation conditions.
OBJECTIVES OF THE MA IN SPORTS JOURNALISM
01
To understand how the sports ecosystem is structured and the roles of its key players.
02
To distinguish between the roles of a journalist and a communicator in sport.
03
To master sports journalism language across various formats and media.
04
To create sports communication projects for press, radio, TV, and digital media.
05
To design communication strategies for sports institutions and events.
06
To distribute content effectively using both traditional and social media platforms.
WHO IS THIS MASTER’S FOR?
Media and communication students
Seeking to specialise in sports media and storytelling.
Communication Professionals & Social Media Managers
Looking to upskill with cutting-edge sports communication tools.
Sports Enthusiasts
With no prior media experience, aiming to build a career in sports journalism.
Athletes (amateur or professional)
Who want to transition into journalism or sports media based on their deep sports background.
4.7/5 on Google
REVIEWS
Daniel Pereira
A truly valuable programme. As journalists or professionals connected to the world of sport, we can get so much out of it. The content is top quality. Thank you, Unisport.
Rafael Ramirez
An unforgettable and meaningful experience during my Sports Journalism Master’s. A great option for any sports lover, especially for fans of the king of sports... football.
Albert Vázquez
Studying at Unisport has been a real pleasure. Surrounded at all times by true professionals who have helped me train and grow as a person. A highly recommendable experience
CAREER OPPORTUNITIES IN SPORTS JOURNALISM
Sports media writer
Digital marketing manager
Sports event announcer
Sports social media manager
Sports commentator
Sports media writer
Digital marketing manager
Sports event announcer
Sports social media manager
Sports commentator
Community manager
Communications officer for professional athletes
Digital content manager
Communication manager
COURSE CONTENT
01
JOURNALISM BLOCK (24 CATS)
⦁ Job profiles of sports journalists
⦁ Sports competitions and their impact on the media
⦁ The language of sports journalism in the different media
⦁ Journalistic genres and techniques according to the media I: news, interview, report, chronicle and chat show
⦁ Journalistic genres and techniques according to the media II: news, interview, report, chronicle and chat show
⦁ Sports journalism and professional entrepreneurship via the internet
⦁ Ethics in sports journalism
⦁ Research projects in sports journalism
02
COMMUNICATION BLOCK (24 CATS)
⦁ Introduction to corporate communication in sport
⦁ Internal communication, needs and strategies
⦁ The press office and the relationship with the traditional media
⦁ Social media, networks and the figure of the CM
⦁ Value content, loyalty techniques and their distribution
⦁ Corporate social responsibility and event organization
⦁ eSports and the New Communicators
⦁ Technology applied to sport and data analytics
03
SOCIAL MEDIA BLOCK (24 CATS)
⦁ Introduction to social media networks in the sports environment
⦁ Social Media and sport
⦁ The Social Media Plan
⦁ Social Media Management
⦁ Planning and management of social media campaigns
⦁ Content management
⦁ Social ADS: advertising on social networks
⦁ Social media analytics
04
ORGANIZATION BLOCK (24 CATS)
⦁ Society and Sport
⦁ Violence in Sport
⦁ Sport and Gender
⦁ The organisation of sport
⦁ Major Sports Events
⦁ Olympic Ceremonial
⦁ Introduction to Protocol and Ceremonial
⦁ The analysis of sports action
05
ETHICS AND LEGAL CHALLENGES BLOCK (24 CATS)
⦁ The relationship with athletes and leaders
⦁ The interview
⦁ Offenses and assaults
⦁ Violence and journalism
⦁ The journalist and doping
⦁ The sports law system
⦁ Licenses
⦁ Legality in social media
GET THE CATALOG
01
MAYOR PROJECT: RESEARCH WITH IMPACT
The Final Project of the MA in Sports Journalism and Communication is a comprehensive 12.000-word dissertation where you can apply your knowledge to a real research project in sports management. This is your opportunity to showcase your skills, propose innovative solutions, and provide valuable insights to the industry.
02
A PROJECT THAT MAKES A DIFFERENCE
You’ll select your topic with the guidance of your academic supervisor, who will assist you throughout the entire process, from methodology to writing. This module represents 33% of the master’s program (60 credits) and is a required component for earning the official degree from the University of Chichester. More than just an academic achievement, it’s a chance to make a significant impact on the future of the sports industry.
OUR METHODOLOGY
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EMPLOYMENT & INTERNSHIPS
Stand out in a competitive job market
At Unisport, we give you the tools to differentiate yourself. Together, we’ll design powerful, personalised strategies to help your profile stand out from other candidates.
Specialised job search in sports journalism
At Unisport, we monitor leading sports media and communication job platforms daily to connect our students with the most relevant opportunities. We handpick roles that match profiles such as sports media writers, digital content managers, social media strategists, commentators, and communications officers, ensuring you gain access to high-quality positions in the sports media and journalism industry.
Exclusive job centre and employability plan
We provide access to an in-house job centre as part of our employability plan, giving you direct support and guidance throughout your job search. Internships are guaranteed within Spain. For international placements, students may coordinate directly with organisations, with Unisport facilitating agreements as needed.
Internship duration and requirements
Internships range from 60 to 300 hours, depending on your availability and interests. While they offer valuable hands-on experience, internships are optional and not required for obtaining your official qualification.
Technical Stage
The Unisport Technical Stage is an annual trip designed to give you insight into the management, operations, and development of various sports organizations and businesses around the world. In 2023 we visited Andorra, and in 2024 we went to Miami!
Frequently asked questions
Is the MA in Sports Journalism accredited?
Yes. The Master’s in Sports Journalism from Unisport is validated by the University of Chichester, a UK public university regulated by the Office for Students (OfS). Your degree will be recognised and respected both in the UK and internationally.
Does Unisport offer job placement support for MA students?
Yes. All MA students have access to Unisport’s dedicated Job Centre and employability plan. Many students secure job opportunities in sports journalism through our support network and partner organisations.
What’s the cost of a sports journalism master’s degree?
To learn about tuition and available scholarships, contact our admissions team. Unisport allocates over £421,000 annually in financial aid.
Is it possible to study the MA in Sports Journalism while working?
Absolutely. The online format is flexible and designed to accommodate professional schedules. You’ll receive structured guidance and personalised tutoring to help you stay on track.
Are internships included in the MA in Sports Journalism?
Yes. Internships are guaranteed in Spain. If you choose to complete them abroad as part of your MA in Sports Journalism training, you can arrange them independently with Unisport’s support to formalise the agreement.
How long do the internships last?
They range from 60 to 300 hours, depending on your availability and professional goals.
Are internships required to obtain the official qualification?
No, internships are optional and extracurricular. They are not required to earn your official diploma.
Do you have your own job board?
Yes, we offer a full employability plan, including access to our dedicated Job Center. Many students in the Master’s in Sports Journalism programme benefit from this career support to access real opportunities in the sports industry.
When does the MA programme start?
The programme has three annual intakes: October, February, and July. Choose the one that best suits your schedule.
Why specialise in sports journalism?
Sports journalism combines passion for sport with the power to inform, influence and entertain. It’s ideal for those who love sport and storytelling.
What do you do in sports journalism?
You report, analyse, write, produce, and publish sports news across TV, radio, digital, and social platforms. You also create engaging content for clubs, events, or athletes.
What jobs can you get with a sports journalism degree?
Roles include sports journalist, commentator, content creator, media officer, or presenter in sports clubs, media outlets, or event organisations.
Is the MA course content available all at once?
No. The content is released progressively to support your learning journey. All students start and finish together, and Unisport offers structured guidance to keep you organised and stress-free.
How much do sports journalists earn?
Entry-level sports journalists in the UK typically earn £20,000–£30,000 per year. Senior professionals or TV presenters may earn £50,000+ depending on experience and platform.
What should I study to become a sports journalist?
Start with a journalism MA course, like Unisport’s MA in Sports Journalism, after completing an undergraduate degree in media, communication, or a related field.
What is the best university for sports journalism?
Unisport, in partnership with the University of Chichester, offers one of the most complete and flexible sports journalism master’s programmes in Europe.
What’s the difference between a PG Diploma, PG Certificate, and a full Master’s in Sports Journalism?
A PG Certificate is a short, entry-level qualification that introduces you to the basics of sports journalism. A PG Diploma provides a more practical and comprehensive education, typically without requiring a research thesis. A full Master’s degree, like this MA in Sports Journalism, includes advanced coursework and a final research project or dissertation, making it ideal for those who want both practical skills and academic depth.
How do I know which graduate programme suits me best?
Your choice should depend on your career goals, educational background, and time commitment. If you’re looking for a strong balance of practical training and academic rigour, the MA in Sports Journalism is a perfect fit. If you want a shorter or more flexible option to get started in the field, a PG Certificate may suffice. For those seeking hands-on learning without a dissertation, a PG Diploma is a solid middle ground.
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